Super Bowl LVIII
Broadcast Graphics, Art Direction
Project:
The task of this SCADpro collaboration with CBS Sports was to create a set of augmented reality (AR) broadcast graphics to be used during the Super Bowl LVIII broadcast.
Concept:
The concept behind these AR graphics was to bring the life and excitement of Las Vegas to the Super Bowl broadcast. Superbowl LVIII is played in Allegiant Stadium in Las Vegas, Nevada. Las Vegas is full of excitement and we wanted to bring that excitement to the viewers watching the game at home.
Deliverables:
Augmented Reality Broadcast Graphics, Process Book, Collectable Player Cards
This concept, known as The Flip, is a single player spotlight graphic. With The Flip, I had the opportunity of exploring card designs and data visualization.
This concept, known as The Jackpot, is a team versus team graphic. With The Jackpot, I had the opportunity of exploring data visualization.
This concept, known as The High Roller, is a score to break graphic. With The High Roller, I had the opportunity to explore poker chip designs and the play clock design.