This ad campaign is for Nike's Air Jordans line. The goal of the campaign is to show people how stylish the Air Jordans are and how the shoes can help them to play as Jordan did. The campaign aims to be bold and eye-catching to catch people's attention, just like the shoes themselves. The ads use illustrations reflecting the color scheme of the shoes in them to do so. The headlines use words relating to the "Air" part of Air Jordan. The ads are not gender specific as Nikes are for everyone. The ads feature half men's shoes and half women's shoes to show this.